With all the toxicity throughout the internet these last two days, one peculiar repeated talking point I've noticed is that Xbox isn't doing any marketing whatsoever for Hellblade 2.
The game itself has been featured on multiple Xbox game showcases, including one just a few months back. It has been on the front page of the Xbox dashboard for several weeks at this point. The head of marketing literally has to post proof of the ad campaigns due to the amount of concern trolling going on.
On Reddit, I imagine that it has to do with most people using ad-block and having PlayStations, so it's fair to say they didn't see it, but to straight up lie and say it's because Xbox wants the game to fail is an insane terminally online take.
Posted by SpoopyJustice
19 Comments
Being mistaken about something doesn’t necessarily mean you’re lying.
They likely simply haven’t seen any ads for it.
Aaron Greenberg lol, name a more useless employee. Amazed he has a job still compared to all the talented devs they cut loose.
Downvoted by corporate bootlickers lmao
I’ve seen quite literally nothing about the game honestly… that’s pretty common in the UK from Xbox, regardless of whatever Greenberg says.
I’m excited for the game, but their marketing is awful.
I’m just glad someone took my illness and portrayed it without stigmatizing it.
Other than the reminders that I get on Gamepass that I can preinstall to play day one, I haven’t seen a single advertisement for it anywhere else. Am I lying? From my perspective, there is no marketing for this game.
They’re angry about the studio shutdowns that happened and wanna vent out their anger. They’re afraid that Ninja Theory will be closed down as well if the game doesn’t do well. They’re practically saying that Xbox is self-sabotaging their own studios…. which is pretty idiotic if you think about it.
All I’m saying is that people need to pay attention. Xbox had a wonderful game awards presentation in December where Hellblade 2 premiered a new trailer and had Heilung perform live music from the game. They can take this whole week and half to still advertise the game.
Also who gives a shit. If you’re excited about it thats great. I know I am. This game was never going to or was meant to be a blockbuster. It will be critically acclaimed I am sure but this aint for everybody. They could market this game during the superbowl and it would not matter. It’s a macabre walking simulator with light combat.
I’ve not seen anything until I saw that one tweet saying that the image xbox posted with the release date is the only marketing for the game
I like to consider myself as a bit of an enthusiast when it comes to gaming, at least more than the casual player and I completely forgot it was coming soon…didn’t even know what specific date it was releasing till I saw this post and checked.
Why do people care so much about advertising lol this isn’t your job
I have seen a decent amount of ads myself but honestly I’ve seen about 5x as many ads for Stellar Blade. For whatever that is worth. (But also I only started seeing Stellar Blade ads *after* it launched)
And I don’t even follow any PlayStation related accounts on any social media.
The irony of so many people complaining about Xbox ads and then complaining that there aren’t enough ads.
Don’t try to make sense of the Internet/reddit hivemind.
Because everyone loves to hate and lie about Xbox.
Reddit is a toxic hivemind in itself.
Tango gameworks was explained a bit the head guy left this was a fact. 2 out of the other 3 studios dont matter
Lets wait and see until they close any more studios
I get nothing but Hellblade 2 ads, but the again I allowed personalised ads.
Id bet the people who say they never see it dont allow personalised ads, so they get the blanket ones like Temu
Aside from my YouTube feed promoting a video about the making of Hellblade 2, I haven’t seen any marketing around the game. But, like others have said, I’ve seen tons of marketing for Stellar Blade. That game is constantly in my Reddit feed.
Have they advertised it outside of xbox to try and pull people into the Xbox ecosystem? That may be what people are referring to.
They’re advertising to their own audience, though. An Xbox Showcase is going to be watched by people with an Xbox or PC (others will too). Xbox dash ads are useless for obtaining new customers. Why aren’t there ads during the NBA playoffs? Or the NHL playoffs? That advertisements that you’re referencing are low budget and low impact. They need to be doing high impact marketing, and they aren’t.
It’s not all trolling. I haven’t seen anything on marketing myself. They’re doing a pretty shit job.