Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

    "I don't think the newly appointed head of Xbox needs any advice from me," Zelnick said. "She’s a highly accomplished executive who’s done just great without ever having met me. I’m going to bet on her continuing to do great. Moreover, I have to focus on myself doing better, before I talk about other CEOs."

    "When I first became President of Fox, I was just responsible for the business side. My boss was the chairman, Joe Roth, and he was responsible for the creative side," Zelnick said. "If I did my job well running the business, and Joe did his job poorly running the creative, we would fail. If he did his job well, and I did my job poorly, we would succeed. And if we both did our jobs well, we would succeed mightily. And we did, thankfully.

    "But the truth is that hits cure all ills. In the absence of making hits, you won’t have a successful entertainment business. That’s the thing to focus on. At Take-Two, we try to do all of the above. We try to run an amazing creative enterprise, and we try to run a highly rational, highly effective business enterprise. Sometimes we get it wrong, but that’s what we try to do."

    Posted by ControlCAD

    1 Comment

    1. I am super curious about the whole DLSS5 vs next Xbox’s own neural rendering. Especially on the likes of Asus ROG handhelds.

      Like, imagine I play original FF7 and just with a little more batteries to make them look like the concept art graphics or the remake looking lighting, that would be insane.

      This is especially important if MS does this because I cannot mod the Xbox version of the original FF7. I have seen many PC gamers applied mods to go beyond what the original developer intended, and I want to be able to do the same on Xbox.

      And I wish MS offer some kind of AI filter store, so I can install the filter I like, almost like those PC mods.