Seems like the recent Steam lawsuit is more of a well known scheme to get money off of big companies than anything else. Not that it was much of a stretch to guess it, but this article goes quite a bit in details about how actually the whole thing works and how they are basically exploiting the UK class action system and UK gamers.
The thing is, it's a US "business model" and they apparently didn't even make much of an effort of hiding the parent US company that basically did the same thing, just not in the gaming sector, except in the US they got pinched for it and already sentenced.
I suppose in the UK the "class action" model is not yet mature as it is in the US? I'm not an expert in those matters so I don't really know why they can get away with it.
Posted by thecrius