This is an Xbox was one of the worst gaming marketing campaigns since the ouya.
It had the opposite effect of trying to make things simpler, but only making it even more convoluted. And it got memed on hard and not in the we’re laughing with you way.
Xbox really hasn’t had a good consistent branding and marketing campaign in forever. I remember in the 2000’s with the OG Xbox and 360, they really did well leaning into being very hardcore gamer coded, and leaning into 2000’s pop culture really well. Xbox has needed to find there thing for the longest time. Nintendo has family friendly fun, PlayStation has the sleek, clean apple tone. It’s one of the biggest issues Xbox has faced forever now, they really don’t have a feel like other platforms do.
dirtyvu on
This is an Xbox was Sarah bond’s thing. Out with the old, in with the new
NICKLExPICKLE on
It was definitely annoying to see them say a TV is an Xbox. No it’s not. Glad it’s gone.
TheCh0rt on
Damn Asha works fast!!
Deervember on
It would have been a good advert if you could actually game on all the devices advertised.
The TV app is limited to Samsung and LG, the fire stick is only the latest one, the vr is only the Meta quest 3a.
They really should have made the Xbox app work everywhere and not just certain devices.
ElvisDepressedIy on
This military drone bombing Iran is an Xbox. That murders civilians.
Hokuten001 on
Hang on a minute! Does that mean my wife, child, dog, cat, and mum aren’t Xboxes anymore? They had just gotten used to it and all. . .
rKITTYCATALERT on
It was horrible
pineapplesuit7 on
How will I now know if my refrigerator with a screen is an Xbox or not?
DRM190 on
One of the worst campaigns not only in Xbox history, but in the entire history of video games. In the years to come, people will talk about how terrible this marketing idea was.
CorruptedOps on
I understand what they were going for but this Games as a Service campaign was really horrible and diminishes the value of the Xbox console
DoubleEast on
“When everything’s Xbox, nothing will be” – Syndrome
Best_Market4204 on
good riddance…
I am 110% for xbox to end the silly exclusive crap but the ad’s was trash.
13 Comments
This is an Xbox was one of the worst gaming marketing campaigns since the ouya.
It had the opposite effect of trying to make things simpler, but only making it even more convoluted. And it got memed on hard and not in the we’re laughing with you way.
Xbox really hasn’t had a good consistent branding and marketing campaign in forever. I remember in the 2000’s with the OG Xbox and 360, they really did well leaning into being very hardcore gamer coded, and leaning into 2000’s pop culture really well. Xbox has needed to find there thing for the longest time. Nintendo has family friendly fun, PlayStation has the sleek, clean apple tone. It’s one of the biggest issues Xbox has faced forever now, they really don’t have a feel like other platforms do.
This is an Xbox was Sarah bond’s thing. Out with the old, in with the new
It was definitely annoying to see them say a TV is an Xbox. No it’s not. Glad it’s gone.
Damn Asha works fast!!
It would have been a good advert if you could actually game on all the devices advertised.
The TV app is limited to Samsung and LG, the fire stick is only the latest one, the vr is only the Meta quest 3a.
They really should have made the Xbox app work everywhere and not just certain devices.
This military drone bombing Iran is an Xbox. That murders civilians.
Hang on a minute! Does that mean my wife, child, dog, cat, and mum aren’t Xboxes anymore? They had just gotten used to it and all. . .
It was horrible
How will I now know if my refrigerator with a screen is an Xbox or not?
One of the worst campaigns not only in Xbox history, but in the entire history of video games. In the years to come, people will talk about how terrible this marketing idea was.
I understand what they were going for but this Games as a Service campaign was really horrible and diminishes the value of the Xbox console
“When everything’s Xbox, nothing will be” – Syndrome
good riddance…
I am 110% for xbox to end the silly exclusive crap but the ad’s was trash.
Now if only Asha fires Aaron greenberg next….