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    Mario creator Shigeru Miyamoto says “there’s only so many people” Nintendo can reach through consoles like the Switch 2, so “we want to expand” outside of video games



    Mario creator Shigeru Miyamoto says “there’s only so many people” Nintendo can reach through consoles like the Switch 2, so “we want to expand” outside of video games

    Posted by SleuthDoggyDawg

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    23 Comments

    2. PontesDeLeon on

      Pokemon has been doing this for 30 years. I think it’s one of the biggest reasons for its success and why it’s the number one media franchise. I’m surprised Nintendo didn’t realize this sooner and try it with Mario and some of their other IP.

    3. Vandalicious on

      This isn’t really news. With 2 movies now and theme parks I’d say this has been the norm for the past half decade.

    4. Impressive-You-1843 on

      I think they realised relying completely on games isn’t always the best strategy after the wiiu

    6. Dingle_Barry_69 on

      Considering I remember Mario cereal and bath soap during the 90s, id say theyve BEEN doing this.

    8. currently__working on

      I think once the old guard of Nintendo is gone, sadly, the new guard will be more than content to just rest on the laurels of the IP existing and the creative output of the video games will decline, and more thought will go into theme parks, branding, merchandise, etc. They want to be the Disney of video games. Of course, Disney still makes their main item (movies) but…uhh, maybe you disagree, but…their old movies are just better.

    10. That1awkwardguy on

      He’s right but like the movies requires context of the games so so much to get worth out of it that I don’t understand the statement.

      Like the only people that can get worth out of it are Mario fans and very little kids that like the pretty colors. I think everyone can agree on that.

      If you want nintendo franchises to be multimedia and be worth a damn, each multimedia thing they release has to be able to stand on it’s own even a little bit.

    11. Aaronnoraator on

      Let’s hope their other movies can captivate audiences in the same way that Pixar’s or Dreamwork’s can. The Mario movie (and by the looks of it, the sequel) was servicable, but it would be nice for their other franchises if they didn’t boil their movie adaptions down to just action scenes and references

    14. KingMario05 on

      Cool. Do they have to be terribly reviewed, however? Cause I’d like these films to be ***good***. As films. For everyone.

    18. Potential_Salt_5780 on

      I see them as the new Disney. Their IP is so good and more kids play Nintendo games than watch Disney stuff. With the expansion to parks and movies, they can push in to other areas.

    21. mgd09292007 on

      I hope they don’t end up giving everyone Nintendo fatigue like Disney has done with Marvel and Star Wars

    22. Ilan01 on

      I support this, got friends who are into Pokemon despite not playing videogames because of how huge the merch and anime are

    23. Fearless_Freya on

      I get it, and as long as the focus is still on videogames, I’m fine with it.