Microsoft’s new Xbox chief starts making her mark

    Posted by segagamer

    9 Comments

    1. > It’s clear that our ambitions require deeper investment in the Xbox platform foundations than we’ve made before. Today we operate across dozens of surfaces, pipelines, and release models without a shared code repository or common data foundation. As a result, quality and speed too often depends on heroics instead of systems. We also lack consistent infrastructure for experimentation, attribution, and learning, making it harder to know what’s working and improve quickly. On the product side, our front end is a set of experiences built at different times, where discovery, relevance, and social are not first-class, and players have to work to find what to do next or who to play with.

      It blows my mind that a company as large as Microsoft cannot get some basics right. We might start seeing more consistent UI’s across the console, and on PC/phone/Web as a result of this.

      Asha, you’re sounding more and more like the shake-up Xbox needed.

    2. aHairyWhiteGuy on

      New head of Xbox is announced

      Everyone: this is horrible

      Everyone now: Wait this is actually pretty good

    3. Remember how everyone was shitting on her when she first got the job?

      I was arguing a “wait and see” approach. Glad I was right. For the first time in years, it seems like Microsoft is trying again in regards to Xbox.

    4. Hopefully she can steer Xbox back to their 360 era.

      Good pricing
      Superb exclusives
      Good ui
      Easy to use