> Sources familiar with the meeting tell me that Sharma announced that Microsoft is returning to using Xbox for its gaming division, instead of Microsoft Gaming. “Xbox needs to be our identity,” said Sharma, noting that Microsoft Gaming was a departure from that.
CultureCreative9484 on
We are so (close to) back.
xNothing2CHerex on
Good. May the new baddie boss continue to bring back the brand’s momentum.
GetzlafMyLawn on
Perhaps injecting this CEO was the right move after all
-Vertical on
Such a comically bad choice to begin with. Who honestly pitches shit like that?
lazzzym on
Microsoft Gaming was so odd as a brand…. They didn’t even put it before stuff they owned
lubrongo23 on
I think she does have a feel for what Xbox fans want. Keep it going.
gthrift on
Great. Now bring back the Xbox 360 blades dashboard.
joxanne on
If xbox restarts the console wars by making good first party games I’ll welcome the annoying fan boys with open arms
Torpedowski_FFS on
We’re so back
Baron_Light on
She’s doing good stuff in my eyes so far. Keep it up
imitzFinn on
This is an HBO Max moment. Remember WB changed HBO Max, to Max and then back to HBO Max? Literally this lmao.
Adhdendum on
Tread lightly. I’m not discounting the good she has done but perhaps she is just imprinting an immediate positive image by “fixing” some of the bad that Phil left behind. They are still Microsoft at the end of the day.
SilveryDeath on
Good. It is a small thing, but keeping the recognizable branding name is important.
SamuraiLegion on
Slash the Series S/X prices. Keep Gears, Halo, Forza, and Fable OFF from PlayStation
TheFlexOffenderr on
This lady is proving everyone wrong about it but her. Everyone was very cautious about her becoming the CEO but so far, she’s done nothing but pitch great ideas, and she’s made changes already that are consumer friendly while still trying to keep the Xbox name alive. I really hope this pans out in the long run cause we need Xbox just as much as any other gaming platform/company.
Aya409 on
Microsoft just love renaming things
omgitsbees on
I mean rebranding is nice and all, but you still have to actually deliver good products and services to get people to buy into your ecosystem. Xbox still has a long ways to go before it regains the trust of gamers. This is going to be a process that takes years to recover. My concern with that is that these companies don’t think in years, they think ahead 3 months at a time, I don’t trust that Microsoft is going to be patient.
Hunchun on
Can’t tell me now that the way they villainized Phil and Sarah wasn’t on purpose. Why would they raise the prices so high and change the name and go multi plat and now are changing things. Phil definitely didn’t want to call it Microsoft gaming and raise the price to $30 just for this lady to come in and reverse both.
They could have just fired him if they didnt like him.
Fun-Bag7627 on
When did it change? Was this internally?
-Accident-Prone- on
My question now is, what was preventing them from just doing this earlier? Feels like the last 2-3 years Xbox kept stepping on rakes and since Asha has come on board it has been constant good news.
Either way, very optimistic right now.
PlayBey0nd87 on
We don’t know what was going on behind the scenes or how the dynamic has changed, but gotta admit: She is looking to making the most of the breathing space to adjust the optics
dr_funk_13 on
Given these recent consumer-focused changes, I’m left only to wonder what the hell Phil Spencer was doing at MS.
Flonkerton_Scranton on
It’s finally happened. Now even Microsoft is an Xbox. They warned of us this coming…
crispy_attic on
This makes sense.
Sanctine on
They’ve really done a lot over the past few weeks. I’m impressed.
This is a good decision. Big companies tend to fall into traps where they sacrifice their brand and relationship with customers in the name of corporate uniformity. It’s something only people within the company actually like.
Xbox = excitement.
Microsoft = boredom.
I mean no insult to Microsoft. Sometimes boring is good. I don’t need Word or Windows to be exciting. I want it to be predictible, reliable and yes, boring.
LookLikeUpToMe on
Another Asha Sharma W
baronvonpennytree on
Now if they can lower the price of the consoles I’d finally be able to upgrade my trusty but aging Xbox One S…
Themightybooooosh on
Perhaps she’s taking a page out of Peter Moore’s book.
Ickehub on
I like what I am hearing. Hope they will rebuild Xbox. I dont know why Spencer did the things he did but it almost killed the console.
SkyWaxerr on
Another day another big win, keep going 💪
CellSaga21 on
Good. Xbox needs to be XBOX.
Calinks on
Man I really thought Satya was going to bring Asha in to be his super vehicle but it looks like he really is giving Xbox back a lot of autonomy. This is what Xbox needs, to do what’s best for Xbox and it’s consumers not to hit some inflated revenue metrics and appease general Microsoft shareholders at any cost.
Schmenza on
Honestly, hells yeah
THE_YoStabbaStabba on
I gotta say – when i saw this hire I scoffed. Hiring someone from InstaCart seemed akin to hiring someone who had never played Halo to make a Halo TV show. But some of these small things she’s doing is kinda changing my mind on her.
KidGoku1 on
Bro don’t wanna jinx it but Asha been making some great little moves. Now all that remains is bring console exclusives back for the good and health of the platform going forward and she will have cemented herself.
Glup-Shitto69 on
I mean, Microsoft Gaming sounds like everything but fun videogames.
mattinjp on
Finally! When I worked for the Xbox Operations Center monitoring the live services, store and all online titles… Xbox was where all gaming existed. Then Microsoft Gaming happened… can’t go in to too much detail, but things became complicated.
NotNamedRob on
Now bring back Xbox Live!
Gex2-EnterTheGecko on
Idk man it just feels like they are always scrambling and going back on things. Hopefully they stop screwing around and trying to see what works and focus.
OakyAfterbirth91 on
Nothing but good news from this new boss so far
flysly on
Keep doing work, Sharma!!
SgtBarone on
Bring back Xbox Live and scrap “Xbox network.”
SomethingWetAndMoist on
Can they just not pull a Sony and stop releasing games on PC? Sorry, but I’m not buying an entire console to play an exclusive game or two
SillyMikey on
Asha is exactly what Xbox needed it seems
scobbysnacks1439 on
Wild to me that this person has come in to extreme negativity and has, arguably, done more for the Xbox brand in the last week than anyone has in years.
48 Comments
According to TheVerge:
> Sources familiar with the meeting tell me that Sharma announced that Microsoft is returning to using Xbox for its gaming division, instead of Microsoft Gaming. “Xbox needs to be our identity,” said Sharma, noting that Microsoft Gaming was a departure from that.
We are so (close to) back.
Good. May the new baddie boss continue to bring back the brand’s momentum.
Perhaps injecting this CEO was the right move after all
Such a comically bad choice to begin with. Who honestly pitches shit like that?
Microsoft Gaming was so odd as a brand…. They didn’t even put it before stuff they owned
I think she does have a feel for what Xbox fans want. Keep it going.
Great. Now bring back the Xbox 360 blades dashboard.
If xbox restarts the console wars by making good first party games I’ll welcome the annoying fan boys with open arms
We’re so back
She’s doing good stuff in my eyes so far. Keep it up
This is an HBO Max moment. Remember WB changed HBO Max, to Max and then back to HBO Max? Literally this lmao.
Tread lightly. I’m not discounting the good she has done but perhaps she is just imprinting an immediate positive image by “fixing” some of the bad that Phil left behind. They are still Microsoft at the end of the day.
Good. It is a small thing, but keeping the recognizable branding name is important.
Slash the Series S/X prices. Keep Gears, Halo, Forza, and Fable OFF from PlayStation
This lady is proving everyone wrong about it but her. Everyone was very cautious about her becoming the CEO but so far, she’s done nothing but pitch great ideas, and she’s made changes already that are consumer friendly while still trying to keep the Xbox name alive. I really hope this pans out in the long run cause we need Xbox just as much as any other gaming platform/company.
Microsoft just love renaming things
I mean rebranding is nice and all, but you still have to actually deliver good products and services to get people to buy into your ecosystem. Xbox still has a long ways to go before it regains the trust of gamers. This is going to be a process that takes years to recover. My concern with that is that these companies don’t think in years, they think ahead 3 months at a time, I don’t trust that Microsoft is going to be patient.
Can’t tell me now that the way they villainized Phil and Sarah wasn’t on purpose. Why would they raise the prices so high and change the name and go multi plat and now are changing things. Phil definitely didn’t want to call it Microsoft gaming and raise the price to $30 just for this lady to come in and reverse both.
They could have just fired him if they didnt like him.
When did it change? Was this internally?
My question now is, what was preventing them from just doing this earlier? Feels like the last 2-3 years Xbox kept stepping on rakes and since Asha has come on board it has been constant good news.
Either way, very optimistic right now.
We don’t know what was going on behind the scenes or how the dynamic has changed, but gotta admit: She is looking to making the most of the breathing space to adjust the optics
Given these recent consumer-focused changes, I’m left only to wonder what the hell Phil Spencer was doing at MS.
It’s finally happened. Now even Microsoft is an Xbox. They warned of us this coming…
This makes sense.
They’ve really done a lot over the past few weeks. I’m impressed.
This is a good decision. Big companies tend to fall into traps where they sacrifice their brand and relationship with customers in the name of corporate uniformity. It’s something only people within the company actually like.
Xbox = excitement.
Microsoft = boredom.
I mean no insult to Microsoft. Sometimes boring is good. I don’t need Word or Windows to be exciting. I want it to be predictible, reliable and yes, boring.
Another Asha Sharma W
Now if they can lower the price of the consoles I’d finally be able to upgrade my trusty but aging Xbox One S…
Perhaps she’s taking a page out of Peter Moore’s book.
I like what I am hearing. Hope they will rebuild Xbox. I dont know why Spencer did the things he did but it almost killed the console.
Another day another big win, keep going 💪
Good. Xbox needs to be XBOX.
Man I really thought Satya was going to bring Asha in to be his super vehicle but it looks like he really is giving Xbox back a lot of autonomy. This is what Xbox needs, to do what’s best for Xbox and it’s consumers not to hit some inflated revenue metrics and appease general Microsoft shareholders at any cost.
Honestly, hells yeah
I gotta say – when i saw this hire I scoffed. Hiring someone from InstaCart seemed akin to hiring someone who had never played Halo to make a Halo TV show. But some of these small things she’s doing is kinda changing my mind on her.
Bro don’t wanna jinx it but Asha been making some great little moves. Now all that remains is bring console exclusives back for the good and health of the platform going forward and she will have cemented herself.
I mean, Microsoft Gaming sounds like everything but fun videogames.
Finally! When I worked for the Xbox Operations Center monitoring the live services, store and all online titles… Xbox was where all gaming existed. Then Microsoft Gaming happened… can’t go in to too much detail, but things became complicated.
Now bring back Xbox Live!
Idk man it just feels like they are always scrambling and going back on things. Hopefully they stop screwing around and trying to see what works and focus.
Nothing but good news from this new boss so far
Keep doing work, Sharma!!
Bring back Xbox Live and scrap “Xbox network.”
Can they just not pull a Sony and stop releasing games on PC? Sorry, but I’m not buying an entire console to play an exclusive game or two
Asha is exactly what Xbox needed it seems
Wild to me that this person has come in to extreme negativity and has, arguably, done more for the Xbox brand in the last week than anyone has in years.
https://www.financecharts.com/screener/biggest?sort=marketcap-desc
It shows off that they are own by a $3.2 trillion market cap company and the 4th biggest company in the world lol.
I actually kinda like “Microsoft Gaming”.
I know this is going back to the Xbox brand and all that but did many people out there NOT know that Microsoft Corp owns Xbox???????
They are winding up. Xbox is being primed for sell off. That’s why it needs to be an independent product.