This marketing campaign alone sorta irritated me, but whatever the case may be, hope it never comes back.

    Posted by imitzFinn

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    13 Comments

    1. Solarflare_V9404 on

      This is an Xbox was one of the worst gaming marketing campaigns since the ouya.

      It had the opposite effect of trying to make things simpler, but only making it even more convoluted. And it got memed on hard and not in the we’re laughing with you way.

      Xbox really hasn’t had a good consistent branding and marketing campaign in forever. I remember in the 2000’s with the OG Xbox and 360, they really did well leaning into being very hardcore gamer coded, and leaning into 2000’s pop culture really well. Xbox has needed to find there thing for the longest time. Nintendo has family friendly fun, PlayStation has the sleek, clean apple tone. It’s one of the biggest issues Xbox has faced forever now, they really don’t have a feel like other platforms do.

    2. NICKLExPICKLE on

      It was definitely annoying to see them say a TV is an Xbox. No it’s not. Glad it’s gone.

    3. It would have been a good advert if you could actually game on all the devices advertised.

      The TV app is limited to Samsung and LG, the fire stick is only the latest one, the vr is only the Meta quest 3a. 

      They really should have made the Xbox app work everywhere and not just certain devices. 

    4. Hang on a minute! Does that mean my wife, child, dog, cat, and mum aren’t Xboxes anymore? They had just gotten used to it and all. . .

    5. One of the worst campaigns not only in Xbox history, but in the entire history of video games. In the years to come, people will talk about how terrible this marketing idea was.

    6. CorruptedOps on

      I understand what they were going for but this Games as a Service campaign was really horrible and diminishes the value of the Xbox console

    7. Best_Market4204 on

      good riddance…

      I am 110% for xbox to end the silly exclusive crap but the ad’s was trash.

      Now if only Asha fires Aaron greenberg next….